Digipak

A digipak is a style of packaging for DVDs and CDs that utilises a plastic onto card construction. Generally, they open in a book style, in that the cover is attached by the spine, but not any other conventional locking system. A digipak is actually specific to AGI Media, but is used collectively to describe any style casing which resembles the original 'Digipak'. Probably the main reason for using Digipaks over other storage methods is the cost, but you could also argue it's environmental effectiveness has a part to play, and now, 100% recyclable digipaks utilising PET have been made.

I have designed 3 digipaks for this project, one of which will be a final design which will be fully designed, with the representing images.

The top left panel represents the panel on which the plastic disk tray will be sitting. I have chosen to just place credits to audio engineers and those who have contributed to the album (using false names). The top right panel is the inside cover, opposite the disk tray, and have chosen to leave it blank, for aesthetic reasons. The bottom left panel shows a band playing through the screen of a recording studio, which has been tilted to give an effect of chaos. On the bottom right panel, I have emboldened fonts for the band name and single name to give emphasis.


Like the previous design, I have used the top left panel to display text pertaining to the creation of tracks (audio engineers and others). On the top right panel, I have decided to include a Close up of the Male lead character from the video, to give the buyer a 'connection' with the character. The bottom left panel shows the main character and his partner walking away from each other, in a similar style to that in the video for Who's The enemy. The front cover (bottom right panel) shows the main male character sitting upright in his bed illuminated from behind, creating a silhouette, to imply his feelings of non-conformity.

As with all of the other designs, I have used the space where the CD will be placed to display the names of those involved with production (fictional, obviously). The top right panel is to be left blank, as I could not decide on an image that worked with the other two. The bottom left panel shows a similar image to that of the cover of the previous design, however, I have decided to make it the full size of the panel instead, for dramatic effect. The Front cover I have redesigned many times, mainly moving the text around. The design above is not actually representative of what I had envisioned. I would move the Feeder logo above the Males head, and 'Who's the enemy' to below the Female, as a sort of rhetorical question.

Digipak Analysis

Here we can observe a simple layout, with the use of graphics (for example, the logos) with images (technically only one image). I like the use of strong, bold colour, but, I feel that it is a little too repetitive. The two main images on this digipak are essentially the same, minus the slight changes in appearance. Thus it seems very uncreative and therefore unoriginal., especially since it is a six sided digipak.

This is another 6 sided digipak, however, this one is from a band that shares a relatively similar genre. The 'Acoustic' label melds with the guitar on the front, to give you an idea of the content. The creative use of viewpoints in the images shown adds a sense of intrigue, and the simplicity of the design aids this. I think that I would aim to create a digipak more like this than of the Distorture digipak.